Durable
Builds a small-business website from three questions, with a CRM, bookings and marketing agents in the same plan. AI-powered tool, with a free plan; runs on web. The stack builder picks it for websites and landing pages.
What it is known for
- Strengths: AI website builder, live in minutes; built-in CRM and customer bookings; AI images and marketing content.
- For: small business owners, new or established, in service trades.
- Runs on: web.
- Learning curve: easy: page says no computer skills are needed.
- Works with: Google Business Profile, custom domains and built-in payment processing.
Read on October 9, 2026 from durable.com.
Plans and prices
| Plan | Price | What you get |
|---|---|---|
| Free | Free | 300 AI credits in all; the site stays a private preview and cannot go live |
| Launch | $25/mo, or $22/mo billed yearly | 1,000 AI credits/month, free custom domain; $22 billed annually |
| Grow | $49/mo, or $41/mo billed yearly | 5,000 AI credits/month, unlimited team members; $41 billed annually |
Checked by hand against durable.com/pricing on October 8, 2026; confidence high. Prices are monthly in US dollars unless the row says otherwise; the builder counts the plan it starts on, Launch.
When the stack builder picks it
The builder reads each job's rules from the top and takes the first step whose conditions hold and whose plan fits the money left. Durable is named in these steps:
- Websites and landing pages, step 6 of 6, otherwise: Launch ($25/mo, or $22/mo billed yearly); the step also names Hostinger Website Builder, Wix, 10Web and Mixo, and the best score takes it.
The rules are public in stack-rules.json, and how the stack builder scores explains the tie-break.
Alternatives the same rules name
- Hostinger Website Builder: A website builder whose AI mode makes a first site from a description, with hosting and a first-year domain included. From $11.99/mo.
- Wix: A hosted website builder whose AI builder makes a site from a text prompt that you then edit; free plan on a Wix address. From free.
- 10Web: Makes a WordPress website from a one-line prompt and hosts it on its own managed WordPress hosting. From $20/mo, or $10/mo billed yearly.
- Mixo: Builds a small-business website from a short description of the business, with a free plan that publishes on its own address. From free.
Signals and what people say
- Hacker News, 30 days to October 7, 2026: 0 stories
Change log
- October 8, 2026: Durable's page moved to durable.com (before: durable.co).
- October 6, 2026: plans and prices first recorded from durable.com/pricing.
Logo: Nameryn monogram (no free mark on file), CC0 1.0.